[PDF.93cp] Mining the Web: Transforming Customer Data into Customer Value

Mining the Web: Transforming Customer Data into Customer Value

[PDF.gh08] Mining the Web: Transforming Customer Data into Customer Value

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 | #3104980 in Books |  2002-02-15 | Original language:English | PDF # 1 |  9.39 x.83 x7.52l,1.38 | File type: PDF | 352 pages

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||5 of 5 people found the following review helpful.| Comprehensive book about web mining, although not technical|By Sandro Saitta|Since I started a new project on behavioral targeting in online advertising, I decided to buy Linoff and Berry's book: Mining the Web (Transforming Customer Data into Customer Value).

The book starts by briefly explaining data mining with a marketing point of view. The next chapter describes|From the Back Cover|Learn how data mining can help achieve your business goals-from the leading author team writing on data mining today!

Web sites gather a lot of detailed information about customers. Unfortunately, most companies lack the know-how

Introduces business and technical managers to the exciting new frontier in database technology
Web sites gather a lot of detailed information about customers. Unfortunately, most companies lack the means to use that information to improve their marketing and customer support functions. Considered by most experts to be the new frontier in the database and data warehousing fields, Web mining solves that problem. Coauthored by two bestselling data mining authors, Mini...

You can specify the type of files you want, for your gadget.Mining the Web: Transforming Customer Data into Customer Value   |  Gordon S. Linoff, Michael J. A. Berry. A good, fresh read, highly recommended.

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